What is Digital Marketing for freshers

If you want to adopt digital marketing in future, then for this you have to know What is Digital Marketing for freshers. you’re looking to give your career a new direction , it can be a great choice in internet marketing. it  is the promotion of products or services using digital technologies and the internet. In today’s online era, where people prefer online shopping, ticket booking, and other activities, marketing has become essential for businesses to reach their target audience. 

Introduction of Digital Marketing :

It refers to the marketing strategies and tactics used to promote products or services through digital channels such as mobile phones, computers, and the internet. It gained popularity after the year 2000 when search engine marketing, social media platforms, and various apps became prevalent & allows businesses to reach a global audience using digital devices. Although the concept  was initially explored in the 1980s, it gained prominence in the late 1990s.

Benefits of Digital marketing :

Digital marketing offers several benefits for businesses, including:

• Cost-effectiveness: It can be started with a minimal budget, as low as INR 100 or 1,000.
• Targeted advertising:  you can reach and deliver your advertisements specifically to people who are interested in your products or services. This targeted approach is not possible in traditional marketing.
• Flexibility and agility: marketing allows for easy modifications and adjustments to your marketing campaigns, providing flexibility and agility in reaching your goals.
• Higher conversion rates: It often results in higher conversion rates, as people can quickly become customers through online channels.
• Diverse job opportunities: The field of offers numerous job options, providing new career prospects and growth opportunities.

Importance :

Understanding the importance of  marketing is crucial in today’s technologically advanced world. Here are some reasons why digital marketing is necessary:

• Technological advancements: In the modern era, technology has transformed various aspects of life, and the internet plays a significant role. Digital marketing leverages the advancements in technology to reach a wider audience. 
• Time efficiency: People nowadays have limited time, and digital marketing enables businesses to provide convenient access to products and services for consumers.
• Reach during the pandemic: The COVID-19 pandemic has highlighted the importance of digital marketing as people avoid physical marketplaces. Businesses need to ensure their products and services reach customers effectively.
• Enhanced customer experience: Digital marketing allows businesses to showcase multiple product variants quickly, enabling customers to make immediate decisions and save time.
• Improved communication and reach: Digital marketing enables businesses to connect with a larger audience in less time and effectively convey the unique selling points of their products or services.
• Apps Marketing: Creating and promoting mobile applications to reach and engage with potential customers.

 Syllabus of Digital Marketing :

The syllabus for digital marketing courses may vary depending on the level of the course and the institute. However, some core topics covered in courses include:

• Search Engine Optimization (SEO)
• Social Media Marketing
• Email Marketing
• Content Creation, Management & Promotion
• Web Analytics
• Mobile Marketing
• Paid Ads Optimization Strategies
• Affiliate Marketing

Top Recruiters:

Some of the top recruiters in the Online marketing field include:

• Google
• Facebook
• iProspect India
• WAT Consult
• Web Chutney
• Mirum India
• Quasar Media
• Pin storm
• BBC Web wise

 Salary:

The salary varies depending on the job profile and experience. Here is an overview of average annual salaries in India:

• Manager: 6-7 lakhs INR
• SEO Specialist: 4-5 lakhs INR
• Social Media Manager: 5-6 lakhs INR
• Content Marketing Specialist: 4-5 lakhs INR
• Pay Per Click (PPC) Analyst: 3-4 lakhs INR
• Content Writer: 3-4 lakhs INR

In conclusion, offers a promising career path with various job opportunities and a wide range of skills to acquire. you can tap into the online market and take your career to new heights.

FAQ’s

What do you understand by online marketing?

What is the fee of course?

You may have to pay fees ranging from INR 10,000-60,000 annually to pursue a course.

How many types of digital marketing are there? 

Search Engine Marketing (SEO), Social Media, Email Marketing, You tube Channel, Affiliate Marketing etc.

Why is online marketing important?

Through this, you can easily deliver your product or service to the customers in a short time. In this way there will be profit in your business. Through this you can earn profit of lakhs of rupees from your business.

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