What is Pay – Per – Click ( PPC )

 PPC Marketing is a digital marketing strategy in which the advertiser has to pay for each click to bring traffic to his website or landing page.

In this article We are told what is Pay-per-click (PPC) is a paid marketing technique, in which advertisers run ads on search engines or social media and when a user clicks on their ad, they have to pay the search engine or social media. The amount of money that the advertiser must pay increases as more people click on his advertisement. If You are thinking what is pay-per-click (PPC) then we told Google every time a user clicks on your ad and navigates to your website, just like you do when you run advertisements on Google to drive traffic to your website. Your marketing goals can be quickly achieved with PPC marketing. With PPC marketing, you can quickly increase website traffic and achieve the goal for which the PPC marketing campaign was launched.

Types of PPC Marketing 

There are primarily six sorts of PPC marketing, which we’ve covered in-depth here:

Search Ad

Display Ad

Video Ad

Social Media Ad

Remarketing

Search Ad -:

Search Ads can only be run in search engines like Google or Bing. When a user searches for a certain keyword, search advertisements are run on that keyword, and the user sees the Ad results before the Organic results.

Display Ad -:

Most blogs and websites have display ads. As you can see, all of the adverts that are currently running on my site and telling a firm about its product are display ads.

Display ads are mostly shown according to the interest of the user, that is, he will get to see advertisements related to the things the user searches more about throughout the day. Display Ads are very beneficial for the promotion of companies.

Video Ads -:

As the name suggests, video ads are in the form of videos. You’ve probably seen video advertisements for products on the majority of sites, including Facebook and YouTube. You can run video ads on YouTube with Google Ads.

Social Media Ads -:

Social media is the best way to promote your product and service, in whatever social media you use, you will get to see advertisements of many companies, these are called social media ads. All social media platforms allow businesses to run ads on their platforms to reach targeted audiences.

Remarketing -:

You may have seen that when you visit the Amazon website and look at any particular product, Amazon advertising start to appear all over the place. This is remarketing.

Your landing page can be equipped with a Facebook Pixel or Google tag, and you can then create a Custom Audience to display your Ad just to site visitors. Remarketing has a lot of power.

Advantages of PPC marketing

• Here are some of the main benefits of PPC marketing:
• PPC marketing produces immediate results, allowing you to quickly achieve your marketing goals.
• PPC marketing is cost-effective since the advertiser only has to pay when the user clicks on the advertisement.
• The advertiser can choose his audience in PPC marketing; you can target people with ads based on their demographics, location, device, etc.
• Every PPC marketing platform has a tracking function where you may check the effectiveness of your ads.

You can also rank your website for high-competition keywords with PPC marketing.

• Among the drawbacks of PPC marketing are:-
• The following are some drawbacks of PPC marketing:
• In PPC marketing, you must invest your time if you want good results; if you stop working after placing an ad, you might also be responsible for the loss.
• PPC marketing requires skill, without skill you cannot get good results.
• Your competitors can click Fake on your Ad, which will increase your cost.